Love Premium Denim

Would you believe that we found jeans with a new type of technology that makes  you look slimmer? Love Premium Denim is a new high fashion denim line created with a 35% Lycra blend giving women a jean option that truly fits them. 

• New "Hold-You-In" technology makes this unique Lycra blend contour each body type. 

• The dark indigo color makes for a clean appearance, lengthening your legs and creating the foundation for a great wardrobe.

• The waist band tucks in the tummy and the cut of the denim lifts your behind.  

• Stretch and recovery properties allow the jeans to never loose their shape giving you a clean silhouette with every wear. 

Love Premium Denim is designed by women for women. The goal of this high-fashion denim is to give women a jean option that truly fits them, making them free to move, free to live, and free to embrace life. 3 out of 4 styles are named after a breast cancer survivor and $1 is donated to the CURE Foundation for each pair of denim sold.