Bathing suit season has arrived, and while most women won’t think twice before slipping into their favorite bikini, back when the style was first introduced, it caused quite a commotion.
The bikini has come a long way since it was first debuted in the 1940’s.To give you an idea of how the style erupted, Reminisce, North America’s top-selling nostalgia magazine, is sharing vintage ads of the sizzling suits of summers past.
1946-When two fashion forward Frenchmen debuted the first navel-baring women’s swimwear in the mid-1940’s, most women were still wearing tame two pieces like this high-waisted suit.
1964-Pop singer Brian Hyland gave the bikini a boost with the catchy “Itsy Bitsy Teenie Weenie Yellow Polka Dot Bikini,” which hit the airwaves just as more revealing swimwear arrived on American beaches in the 60's.
1968- Bikinis were everywhere by the end of the decade. The once shocking swimsuit became normal beachwear, and popular brands like Jantzen advertised all-American looks like this.
1970- Designers pushed boundaries with ever-shrinking styles, which included more plunging necklines. Compared to today’s string bikinis, suits like this look modest—but at the time they made a splash!
For the full history of the bikini, visit: http://www.reminisce.com/1960s/a-brief-history-of-the-bikini/
For more fun-to-read features inspired by the 30s, 40s, 50s, 60s, early 70s and beyond, check out the website: http://www.reminisce.com/ or download digital editions for the Nook, Kindle or Google Play & Android.
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