Gudrun Sjödén Celebrating Green Fashion

On April 25th, 2014, eco-fashion designer Gudrun Sjödén held an exclusive press only event at her US flagship store on 50 Greene Street in SoHo.

A private gathering for New York's VIP Press featured larger-than-life floral installations that echoed the designs of the Swedish designer's Summer 2014 Garden collection, transforming her SoHo store into a botanical oasis.

Flourishes of fresh fruit and flowers complimented the collection modeled for guests by a beautiful bouquet of colorful women.

Catered by CHOBANI
Floral Installations by CDS Interiors

The installations will remain throughout the weekend, and on Saturday, April 26th, the Gudrun Sjödén store will hold a free gardening class at 2pm and 4pm hosted by the Brooklyn Botanical Gardens open to the public.